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UNLEASH YOUR SUPERPOWERS

Unleash your superpowers. Your healthy dose of vanity. UltraVain is a balance. UltraVain defines the space between your self-care, confidence, 
and kindness to others.Are you proud of yourself? Why are we so often afraid to express how we feel about ourselves and our accomplishments?   To openly love yourself — to openly think you're beautiful — is to be vain. And to be vain is considered to be arrogant. Are we vain for believing in ourselves, our talents, merits, or our aesthetic beauty? Based on these interpretations of vanity, it's safe to say that to be vain in contemporary culture does not necessarily mean that one is better or more deserving than anyone else. But simply to think one is good.   Self-care starts with self-love. How we feel about ourselves determines how we treat those around us. UltraVain is here to remind you 
how powerful and badass you are, that you matter and you don't need to feel guilty for putting yourself first.   Oh, that self-esteem. We crave it. Instagram took off, and we share our images with the world. Our looks, vacations, our journeys, 
new pets, even our lunches... We care how we feel about ourselves. Vanity is not narcissism. Vanity is pride. Vanity is self-love.   UltraVain is to be able to say, 'I have worth,' or 'I'm powerful,' and know deep down that the words couldn't be more real.         1. A feeling arising from one’s appreciation of one’s own abilities, strengths and qualities.           2. One’s attitude in which vanity and selflessness are not mutually exclusive.